What is the key to writing a successful blog? I had a comment on my Priorities post of Saturday which asked, Why do good bloggers always contemplate leaving.. (thank you Celona’s Blog). The truth is, I’m not really sure what it is that makes a “good blogger”.
Although one might argue that a blog is made up of its content, I don’t believe that’s all it is. I think it’s the amount of caring that goes into it. The grammar and spelling could be fair rather than excellent, the photos could be mediocre instead of professional, and the artwork may be less than fantastic, but if there is an abundance of passion, knowledge and love for whatever it is that a blogger does, others can see it.
The secret to producing a great blog is also the communication that goes on between the blogger and his or her audience. The very translation between the blogger’s life and how it relates to the experiences of the reader can make or break the connection that keeps the reader coming back.
As a noun, some of the synonyms of “key” are code, cue, interpretation, and solution. “Cue” is also an important answer to having a successful blog. When we cue responses we keep our readers engaged.
As an adjective we have influential, and leading. How do we influence and lead? With passion and caring.
Do you feel as though you have these things covered on your blog?