As a subtitle to this post, I should write, “And What Turns You Off?”
The reason I ask: I’ve been told by the experts that I should be “spamming” my friends on my blog, and on all other social media, in order to entice everyone to buy my new novelette, All Good Stories. I told the experts, but I don’t want to do that to my precious blogland friends! but the experts were insistent. “Choose between your friends and your success!” they said. Chanted, really. It was like a waking nightmare until I thought, why don’t I just ask my friends what they think?
So, friends, let’s start with what convinces you to hit that “Buy It Now” button when you’re considering the purchase of the book.
Initially, for me, the cover has a lot to do with it. We do, in fact, judge a book by its cover. The artwork has to be attractive AND hint at what might be inside. It has to make me ask questions. Like, why the parrot? But it’s not only the front! The back (or the blurb in the case of an ebook) is a crucial part of my decision. It not only has to make me want to read the book, it has to be free of errors and give me a hint, through its voice, of what I can expect on the inside.
Reviews and recommendations come next. Even if they’re not jumping off the page to say “This was the best thing ever!” there has to be some consistency to them. For example, “This made me laugh!” and “I chuckled when I read this!”
But then there are those authors who keep on and on and on. Some of us can ignore it, turning it into white noise. I especially tend to disregard an ad if I’ve already bought the
All Good Stories book. Then again, seeing “Buy it today!” or “Pre-order now, only 99 cents!” really seems to get under other people’s skin. There has to be a balance! Am I right?
What do you think? What’s most important to you? And would you spend .99¢ to shut me up? (Please see the link at the top right-hand corner of this page.) 😀