Originally posted at A Good Blog Is Hard To Find Apologies if this is a repeat post.

I consider myself a fairly observant person. I’m certainly aware of what works and what doesn’t, most of the time. It’s taken me a year on WordPress however, to figure out a few things concerning how to go about getting followers, and how to keep them engaged.

Some of my recent realisations came about as a result of Opinionated Man’s posts and the comments we’ve shared between us, and also because of my struggle to get people to read and follow my fiction blog. It’s here: http://lindaghillfiction.wordpress.com/ by the way, in case you’re interested.

I think half the key to building a following on WordPress is in the comments themselves. Commenting will let people know you’re invested in what you write, and that you care what people think about what you write. It’s what separates your blog from other media – newspapers and the like – which give little chance to allow the reader to express his or her thoughts on the topic. So what is the other half?

This is where I’ve picked up what I think is the problem I’m having with my fiction blog. It’s the content. Not that my fiction is necessarily bad, mind you, (go to http://lindaghillfiction.wordpress.com/ to decide for yourself) but unless you’re looking to read fiction, you’re not going to look up that particular blog.

I was advised when I first began at WordPress to decide on a theme for my blog. I started out, nevertheless, with a mish-mash of parenting, articles about life in general, as well as fiction and poetry. I didn’t notice much of a difference in who followed my blog after I started my fiction blog (at http://lindaghillfiction.wordpress.com/ ), but even though I let people know it existed, people rarely visited it. The realisation I’ve come to is that my fiction is probably not going to change anyone’s life.

When I write about the trials and tribulations of parenting, particularly two special needs children, people want to know what I’ve learned. When I talk about being part of the sandwich generation, people out there can relate. My readers come to me because they’re hoping to share something. They’re hoping they may be able to offer suggestions (the comments again) or they’re looking to find a fellow sufferer in me, to possibly allow themselves to feel less alone.

My point in all this is, when I blog, I have an audience. Who my audience is will depend on what I write. If I blog about something no one can relate to, I can’t expect to have anyone follow me; I can’t expect comments, and comments are what keep people engaged.

My fiction blog? It’s another kettle of fish altogether. Fiction, without a cover blurb, is an unknown entity until people begin to read it. On top of that, I probably could have chosen a better title. I’ve learned that a blog’s moniker can seriously narrow an audience. A title like “Dark Fiction of the Occult” (not mine) isn’t going to catch the attention of people looking for chicklit. The title on my blog doesn’t say anything about fiction whatsoever. I’m currently in the middle of posting a series (which is really great – you should go read it at http://lindaghillfiction.wordpress.com/ ) but as soon as it’s finished I will perform a complete revamp. As it is, it could easily be mistaken as a foodie site.

Go ahead and learn from my mistake. I’m humble enough. But most of all encourage comments and write in a way that relates to your audience. If you want followers, don’t talk about yourself in a way that narrows your post so much that it can only possibly relate to you.

WordPress is a wonderful, interactive site if you want it to be. If you want followers, give them something they want to follow – and for goodness sakes, follow them back and comment on their sites too!

(Note: All mentions of my fiction blog in this post are strictly in the interest of humour. In no way was this post written in order to promote http://lindaghillfiction.wordpress.com/ . Thank you for reading.)

Linda